Paid acquisition run as a system, not a series of guesses.
Paid advertising across Meta, Google, LinkedIn, and email channels with data driven optimization.
We run paid acquisition as a system, with tight targeting, disciplined creative testing, and continuous optimization against the metrics that actually move revenue, across Meta, Google, LinkedIn, and email.
Prospecting and retargeting on Meta with structured creative testing.
Intent led search, shopping and display campaigns built around profitable queries.
Account and role based targeting that builds B2B pipeline.
Lifecycle emails that nurture, convert and retain.
We don't bolt AI on at the end of a project. It's part of how we research, design, build, test and document every engagement, which is how a small senior team moves quickly without cutting corners. A person reviews everything the models produce.
Ad copy and creative variants are generated for testing, and budget moves on measured results rather than hunches.
With your permission, briefs, tickets, call notes and analytics exports go into a private workspace. LLMs map requirements, edge cases and open questions, so nothing said in a workshop gets lost. People run the workshops; the model keeps the record.
First-pass screens, flows and copy variants are generated from the spec, then shaped by our designers. Decisions happen on a clickable prototype instead of a document, and the final design system stays human-made.
Engineers work with AI coding assistants for scaffolding, tests and refactors. Every change is read by a person and scanned by Caudilysis, our own static analysis platform, before it merges.
AI features get an evaluation set built from real examples, and every model or prompt change is scored against it. Everything else gets generated test cases that an engineer reviews and keeps in the pipeline.
Documentation, runbooks and release notes are drafted with AI and checked by the team. After launch, monitoring and usage data feed straight into the next iteration.
The indicative shape of a first engagement. Phases overlap on purpose, so we start building while discovery is still sharpening the plan.
This is indicative only. Every engagement is scoped with you before it starts.
Paid channels are a meaningful part of your acquisition.
You need reporting that ties spend to revenue.
You want disciplined testing, not ad hoc tweaks.
Not sure it fits? A free assessment will tell you
# Service manifest service: Performance Marketing Campaigns category: Growth & Operations deliverables: • Meta Ads (Facebook / Instagram) • Google Ads (Search / Display / Shopping) • LinkedIn Ads (B2B targeting) • Email marketing automation stack: • Google Ads • Meta Ads Manager • LinkedIn Ads • Email Automation • Conversion Rate Optimization (CRO) • Ad Attribution phases: 4 next_step: free assessment
It depends on where your buyers are and how they search. High intent search usually comes first for B2B and ecommerce; Meta and LinkedIn scale demand once tracking and creative testing are in place.
We set up clean conversion tracking, server side where possible, align it with your CRM, and report on blended metrics so decisions don’t depend on one platform’s view of the truth.
We plan, brief and iterate creative with your team or designers, and run a structured testing cadence so winning concepts are found and scaled.
Tell us what you're building, improving or automating. We'll come back with an honest view of where performance marketing fits and the fastest path to production.
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